-
1 home retail sale
Парфюмерия: внутренняя розничная торговля -
2 home retail sale
English-Russian perfumery & beauty care dictionary > home retail sale
-
3 retail sale
1. розничная торговля2. розничная продажа; товарооборот розничной торговлиcredit sale — продажа на условиях кредита; продажа в долг
-
4 sale
-
5 good
1. n1) добро, благо2) польза3) pl товар, товары; изделия4) pl груз; багаж
- abandoned goods
- acceptable goods
- advertised goods
- afloat goods
- agricultural goods
- assorted goods
- auction goods
- back-to-school goods
- bale goods
- baled goods
- barter goods
- basic goods
- bonded goods
- branded goods
- bulk goods
- bulky goods
- bundle goods
- bundled goods
- canned goods
- capital goods
- cased goods
- choice goods
- commercial goods
- competitive goods
- competitively priced goods
- complementary goods
- consignment goods
- consumable goods
- consumer goods
- consumption goods
- contraband goods
- contract goods
- convenience goods
- cotton goods
- covered goods
- crated goods
- critical goods
- cultural and household goods
- custom made goods
- cut-price goods
- damaged goods
- damaging goods
- dangerous goods
- defective goods
- defence goods
- delayed goods
- deliverable goods
- delivered goods
- diplomatic goods
- dispatched goods
- distressed goods
- domestic goods
- dry goods
- durable goods
- duty-free goods
- easy-to-sell goods
- economic good
- eligible goods
- essential goods
- ethical goods
- exchange goods
- exchangeable goods
- exhibition goods
- explosive goods
- export goods
- exported goods
- express goods
- factored goods
- fair goods
- fancy goods
- farm goods
- fashion goods
- fast-moving goods
- fast-selling goods
- faulty goods
- final goods
- finished goods
- first class goods
- first order goods
- fixed price goods
- foreign goods
- foreign-made goods
- fragile goods
- free goods
- frozen goods
- gift goods
- groupage goods
- half-finished goods
- hard goods
- hazardous goods
- heavy goods
- heavyweight goods
- high-grade goods
- high-priced goods
- high-quality goods
- high-technology goods
- home-made goods
- household goods
- import goods
- imported goods
- impulse goods
- inbound goods
- incoming goods
- indestructible goods
- industrial goods
- industrialized goods
- inferior goods
- inflammable goods
- insured goods
- intermediate goods
- internationally tradeable goods
- investment goods
- inward goods
- labour-intensive goods
- large-scale goods
- late goods
- light goods
- liquid goods
- long-lived goods
- loose goods
- low-grade goods
- low-price goods
- low value added primary goods
- luxury goods
- Manchester goods
- manufactured goods
- marked goods
- marked-down goods
- marketable goods
- mass production goods
- measurement goods
- merchant goods
- miscellaneous goods
- missing goods
- new goods
- nondurable goods
- noncompetitive goods
- nonconforming goods
- nonfood goods
- nonessential goods
- nonhazardous goods
- nonsensitive goods
- nontraditional good
- novelty goods
- off-guage goods
- official goods
- ordered goods
- outbound goods
- outgoing goods
- out of time goods
- output goods
- outward goods
- over-dimensioned goods
- over-priced goods
- oversized goods
- packaged goods
- packed goods
- packed-up goods
- packeted goods
- palleted goods
- palletised goods
- parcel goods
- parity goods
- past due goods
- patent goods
- perishable goods
- perishing goods
- piece goods
- pledged goods
- point-of-purchase goods
- popular goods
- prepackaged goods
- prepacked goods
- prestige goods
- price-maintained goods
- primary goods
- private goods
- processed goods
- producer durable goods
- producer's goods
- production goods
- professional goods
- prohibited goods
- protected goods
- proprietary goods
- public good
- public goods
- quality goods
- quota goods
- realized goods
- received goods
- received for shipment goods
- reexport goods
- reexported goods
- refrigerated goods
- rejected goods
- remote goods
- repaired goods
- replaced goods
- reproducible goods
- retail goods
- return goods
- sale goods
- salvaged goods
- saved goods
- scarce goods
- seasonal goods
- secondhand goods
- secondrate good
- selected goods
- semidurable goods
- semifinished goods
- semimanufactured goods
- serially produced goods
- shipped goods
- shopping goods
- short-delivered goods
- short-shipped goods
- similar goods
- slow-moving goods
- soft goods
- sold goods
- sophisticated goods
- specialty goods
- spoiled goods
- spot goods
- spring goods
- stacked goods
- standardized goods
- staple goods
- storage goods
- store goods
- stranded goods
- strategic goods
- substandard goods
- substitutional goods
- superior goods
- surplus goods
- technical consumer goods
- textile goods
- top-quality goods
- tradeable goods
- trademarked goods
- traditional export goods
- transit goods
- transportable goods
- truck-packaged goods
- unaccepted goods
- unaddressed goods
- unbonded goods
- unclaimed goods
- uncovered goods
- undamaged goods
- undeclared goods
- undelivered goods
- unfinished goods
- uninsured goods
- unmarketable goods
- unmerchantable goods
- unordered goods
- unpacked goods
- unprotected goods
- unsaleable goods
- unshipped goods
- unsold goods
- unwrapped goods
- utility goods
- varied goods
- wage goods
- warehouse goods
- weight goods
- wet goods
- goods for bulk shipment
- goods for immediate delivery
- goods from stock
- goods in bales
- goods in bond
- goods in bulk
- goods in grain form
- goods in powder form
- goods in process
- goods in short supply
- goods in stock
- goods in store
- goods in transit
- goods of the best brands
- goods of damaging nature
- goods of dangerous character
- goods of equal value
- goods of equal worth
- goods of first priority
- goods of foreign make
- goods of foreign origin
- goods of high quality
- goods of inferior quality
- goods of inflammable nature
- goods of low quality
- goods of poor quality
- goods of prime necessity
- goods of sound quality
- goods of superior quality
- goods of top quality
- goods on consignment
- goods on hand
- goods out of season
- goods under arrest
- goods under customs bond
- goods under customs seal
- goods intended for shipment
- goods light in weight
- goods subject to deterioration
- accept goods
- accept goods for carriage
- advertise goods
- buy goods
- carry goods
- charge goods in an invoice
- claim goods
- clear goods
- collect goods
- consign goods
- convey goods
- declare goods
- declare goods waste
- delay goods
- deliver goods
- deliver goods at the disposal of smb
- deliver goods on sale or return
- demonstrate goods
- detain goods
- discharge goods
- dispatch goods
- dispose of goods
- distribute goods
- effect transhipment of goods
- enter goods for customs clearing
- enter goods for home consumption
- examine goods
- exchange goods
- exhibit goods
- export goods
- feature goods
- forward goods
- furnish with goods
- grade goods
- handle goods
- hand over goods
- have goods on trial
- hold goods in store
- import goods
- inspect goods
- insure goods
- introduce goods
- investigate goods
- invoice goods
- keep goods
- keep goods in stock
- land goods
- launch goods
- load goods
- make goods
- make goods ready for shipment
- make goods upon order
- make up goods
- manufacture goods
- mark goods
- mortgage goods
- move goods to the market
- need goods
- obtain goods
- obtain goods free of tax
- obtain possession of goods
- offer goods
- off-load goods
- order goods
- pack goods
- palletise goods
- pay for goods
- pick up goods
- place goods at the disposal of smb
- place goods on the market
- pledge goods with a bank
- present goods
- press goods on smb
- price goods
- produce goods
- protect goods
- provide goods
- purchase goods
- push goods
- put goods on the market
- readdress goods
- recall goods
- receive goods
- reconsign goods
- reject goods
- redeem pledged goods
- reexport goods
- release goods
- reload goods
- remove goods
- render goods marketable
- require goods
- resell goods
- retain goods
- return goods
- safeguard goods
- salvage goods
- search for goods
- secure goods
- sell goods
- sell goods retail
- sell goods wholesale
- sell out goods
- send goods on consignment
- ship goods
- show goods to advantage
- stack goods
- stock goods
- store goods
- submit goods to a careful examination
- supply goods
- survey goods
- tag goods
- take goods
- take goods on commission
- take goods on sale
- take goods out of pledge
- take stock of goods
- tally goods
- test goods
- throw goods on the market
- trace goods
- trade in goods
- transfer goods
- transfer goods to a warehouse
- tranship goods
- transport goods
- turn out goods
- turn goods over to smb
- unload goods
- value goods
- warehouse goods
- withdraw goods from the market
- withdraw goods from a warehouse2. adj1) хороший, годный3) надежный; кредитоспособный
- good faith
- good this month
- good this week
- good through
- good till cancelled -
6 торговля
жен. trade, commerce, business, market, sale;
traffic бакалейная торговля беспошлинная торговля вести торговлю внешняя торговля внутренняя торговля государственная торговля заниматься торговлей заняться торговлей каботажная торговля книжная торговля торговля книгами кооперативная торговля международная торговля меновая торговля меховая торговля морская торговля оптовая торговля приморская торговля работник торговли разносная торговля розничная торговля торговля акциями торговля вразнос торговля в рассрочку торговля голосами торговля женщинами торговля зерном контрабандная торговля мелочная торговля торговля кофе торговля мануфактурными товарами торговля мясом торговля наркотиками торговля пшеницей оживленная торговля бойкая торговля торговля оружием торговля по почте частная торговляторговл|я - ж. trade;
(крупная) commerce;
государственная (розничная) ~ State (retail) trade;
частная ~ private trade;
sale;
marketing;
бартерная ~ barter( trade), trade of exchange;
беспошлинная ~ free trade;
биржевая ~ exchange business;
бойкая ~ active market;
взаимовыгодная ~ mutually beneficial/advantageous/profitable trade;
внешняя ~ foreign/external/oversea(s) trade;
внутренняя ~ home/domestic/inland/interior/internal trade/commerce;
встречная ~ countertrade;
выгодная ~ profitable business;
вялая ~ dull market, stagnant trade;
slack business;
двусторонняя ~ bilateral/two-way trade;
законная ~ lawful trade;
контрабандная ~ contraband/illicit trade;
кооперативная ~ cooperative trade;
лицензионная ~ trade in licenses, license trade;
межгосударственная ~ interstate trade;
межрегиональная ~ inter-regional trade;
меновая ~ barter, trade of exchange;
~ металлами marketing in metals;
мировая ~ world trade/commerce, world-wide business;
многосторонняя ~ multilateral trade;
морская ~ carrying trade;
maritime/sea-borne trade/commerce;
оживлённая ~ brisk trade;
оптовая ~ wholesale trade/business, distributing trade;
оптово-розничная ~ wholesale and retail trade;
сезонная ~ seasonal trade;
~ услугами service trade;
ограничение ~и restriction/restraint of trade, trade barriers/restrictions, limitation on trade, restrictive trade practices;
оживление ~и revival of trade, recovery of business;
отрасль ~и line/kind of business/activity;
партнёры по ~е market partners;
перспективы ~и prospects of trade, trade prospects;
развёртывание ~и expansion of trade;
развитие ~и development/expansion/extension of trade, trade development/expansion/extension.Большой англо-русский и русско-английский словарь > торговля
-
7 goods
pl товар, товары; изделия• -
8 price
1. n1) цена
- acceptable price
- accounting price
- accurate price
- acquisition price
- actual price
- adjustable prices
- adjusted price
- administered price
- advanced price
- advertized price
- after price
- after hours price
- agreed price
- agreed-upon price
- aggregate price
- agricultural product prices
- all-in price
- all-round price
- American Selling Price
- anticipated price
- applicable price
- approximate price
- arm's length price
- asked price
- asking price
- attractive price
- average price
- bargain price
- base price
- basic price
- basic point price
- basis price
- bedrock price
- benchmmark price
- best price
- best-performing share prices
- bid price
- black market price
- blanket price
- bona fide selling price
- bond price
- book price
- boom price
- bottom price
- B-share prices
- budget price
- buy-back price
- buyers' price
- buying price
- calculative price
- call price
- carry-over price
- cash price
- catalogue price
- ceiling price
- cheap price
- clearing price
- close prices
- closing price
- closing share price
- coming out price
- commodity price
- common price
- comparable prices
- comparative prices
- competitive price
- competitor's price
- constant price
- consumer prices
- contracted price
- cost price
- cutthroat price
- daily settlement price
- dealer price
- decontrolled prices
- delivered price
- demand price
- derived target price
- determined price
- differential prices
- dirt cheap price
- disbursing price
- discounted price
- distress price
- domestic price
- dropping prices
- dual price
- entry-preventing price
- equation price
- equilibrium price
- equitable price
- equity price
- escalating prices
- escalation prices
- escalator prices
- established price
- estimated price
- estimated total price
- euro price
- exact price
- exceptional price
- excessive price
- exchange price
- exclusive price
- exercise price
- exhaust price
- existing price
- exorbitant price
- external prices
- extra price
- factor price
- factory price
- factory gate price
- factory list price
- fair price
- falling prices
- fancy price
- farm prices
- farm commodity prices
- farm produce prices
- favourable price
- final price
- firm price
- first price
- fixed price
- flat price
- flexible prices
- floor price
- fluctuating price
- foreign price
- forward price
- free market price
- full-cost price
- gilt prices
- global price
- going price
- going market price
- gross price
- grower's price
- guaranteed price
- guideline price
- guiding price
- half price
- hard prices
- heavy price
- high price
- highest price
- hire price
- hire purchase price
- home price
- home market price
- House price
- huge price
- identical price
- implicit price
- import price
- inbound price
- increased price
- individual price
- individual price of production
- individual cost price
- inflated prices
- initial price
- inside price
- internal price
- intervention price
- invoiced price
- irregular prices
- issue price
- item price
- itemized price
- job prices
- just price
- keen price
- kerb prices
- knockdown price
- knockout price
- laid-down price
- land price
- landed price
- last price
- leading price
- limit price
- limited price
- listed price
- live market price
- livestock price
- loaded price
- local price
- local market price
- loco price
- low price
- lowest price
- lump-sum price
- making-up price
- manufacturer's price
- manufacturing price
- marginal price
- markdown price
- marked price
- market price
- market-determined price
- marrying price
- maximum price
- mean price
- median price
- median home prices
- medium price
- mercantile price
- middle price
- minimum price
- moderate price
- monopoly price
- national price
- natural price
- negotiable price
- negotiated price
- net price
- new prices
- nominal price
- nonflexible price
- normal price
- normalized price
- notional price
- offered price
- offering price
- offer of issue price
- official price
- open price
- opening price
- option price
- option price of shares
- original price
- output price
- outside price
- overestimated price
- overhead price
- package price
- packing price
- parity price
- peak price
- pegged price
- piece price
- popular prices
- posted price
- preferential price
- pre-increase price
- preliminary price
- premium price
- present price
- prevailing prices
- probate price
- procurement price
- producer's price
- prohibitive price
- public offering price
- published price
- purchase price
- purchasing price
- put price
- put-and-call price
- quantity price
- quoted price
- raw material price
- real price
- realization price
- reasonable price
- receding prices
- receiving price
- recent prices
- recommended price
- redemption price
- reduced price
- reference price
- regular price
- relative prices
- remunerative price
- rent price
- replacement price
- resale price
- reservation price
- reserve price
- reserved price
- retail price
- revised price
- rising prices
- rock-bottom price
- ruinous price
- ruling price
- sale price
- seasonal price
- sagging price
- saleable price
- secondhand price
- security price
- sellers' price
- selling price
- sensitive prices
- set price
- setting price
- settlement price
- shadow price
- share price
- sinking price
- skyrocketing price
- sliding price
- sliding-scale price
- sluice gate price
- soaring price
- special price
- specific price
- split prices
- spot price
- stable price
- standard price
- standard list price
- standard unit price
- starting price
- state price
- stated price
- state-set price
- stationary price
- steady prices
- sticker price
- stiff price
- stipulated price
- stock price
- stock exchange price
- stopout price
- store prices
- street price
- strictly net price
- strike price
- striking price
- strong price
- subscription price
- suggested price
- supply price
- support price
- surging share prices
- tape prices
- target price
- target asset price
- tariff price
- tax-inclusive prices
- tender price
- threshold price
- top price
- total price
- trade price
- trading price
- transaction price
- transfer price
- trigger price
- two-tier price
- typical price
- uncontrollable prices
- underestimated price
- underselling price
- uniform price
- unit price
- unrealistic price
- unreasonable price
- unsettled price
- unstable price
- upset price
- variable prices
- wholesale price
- wide prices
- world bond price
- world market price
- zone price
- price after hours
- price at the current exchange rate
- price ex store
- price ex warehouse
- price for the account
- price for cash
- price for a quantity unit
- price for the settlement
- price in foreign currency
- price in gold
- prices in the open market
- price in a price list
- price in the quotation
- prices in the region of %
- price of call
- price of currency
- price of day
- price of delivery
- prices of farm products
- price of freight
- price of gold
- prices of industrial goods
- price of labour power
- price of land
- price of money
- price of option
- price of production
- price of services
- prices on the quotation
- prices on the world market
- price per metric ton
- price per piece
- price per set
- price per unit
- at the price
- at bargain prices
- at a firesale price
- at a high price
- at a low price
- at all prices
- in comparable prices
- price current
- price excluding
- price exclusive
- price less discount
- price plus markup
- price subject to change without notice
- price subject to final confirmation
- accept a price
- adjust prices
- advance a price
- advance in price
- alter a price
- amend a price
- arrive at a price
- ask the price
- ask for the price
- bargain over a price
- base a price
- beat down prices
- bolster the price of crude oil
- boost prices
- break down prices
- bring the price back down to earth
- bring prices in line with the cost
- bring the average price
- bring down prices
- bring low prices
- buoy prices
- calculate prices
- change a price
- charge a price
- command a high price
- control prices
- correct a price
- cut prices
- decrease prices
- deduct from a price
- depress prices
- deregulate prices
- determine a price
- differ in prices
- drop in price
- enjoy high prices
- establish a price
- estimate a price
- exceed a price
- fall in price
- fetch a high price
- finalize a price
- fix a price
- force down prices
- force up prices
- freeze prices
- fuel prices
- give a firm price
- go down in price
- go up in price
- guarantee a price
- hold in price
- hold out for a higher price
- hold up prices
- increase prices
- increase in price
- keep prices down
- keep prices up
- kick against high prices
- level prices down
- level prices up
- lift prices
- lift prices from their low
- list prices
- maintain prices
- make a price
- manipulate stock prices
- mark a price
- mark down the price
- match the price
- meet the price
- modify a price
- negotiate a price
- offer a price
- outbid the prices
- pay the price
- prop up prices
- push up prices
- publish prices
- put down prices
- put downward pressure on prices
- put up prices
- quote a price
- raise prices
- ramp up share prices
- realize a price
- recalculate prices
- recover the price
- reduce prices
- refund the price
- revise prices downwards
- revise prices upwards
- rise in price
- retrieve the price
- scale down prices
- save on prices
- sell at a high price
- sell below price
- sell under price
- send prices up
- set a price
- settle a price
- shore up prices
- show prices in dollars
- squeeze prices down
- stabilize prices
- suggest a price
- support prices
- take off the price
- tender a price
- trigger prices
- undercut prices2. vназначать цену; оценивать
- reasonably priced -
9 price
-
10 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
11 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
12 price
1) цена || назначать цену; оценивать; расценивать2) курс ценных бумаг
См. также в других словарях:
Retail — stores redirects here. For the comic strip by Norm Feuti, see Retail (comic strip). Drawing of a self service store. Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store … Wikipedia
sale — W1S2 [seıl] n [Date: 1000 1100; : Old Norse; Origin: sala] 1.) [U and C] when you sell something sale of ▪ The use and sale of marijuana remains illegal. ▪ Harvey gets a $50 commission every time he makes a sale (=sells something as part of his… … Dictionary of contemporary English
Sale, Greater Manchester — infobox UK place country = England static static image caption=Sale Town Hall latitude= 53.424 longitude= 2.322 official name= Sale population = 55,234 (2001 census) population density=12,727 per mi² (4,914 per km²) metropolitan borough= Trafford … Wikipedia
Home Hardware — Infobox Company company name = Home Hardware Stores Ltd. company company type = Private company slogan = Help is close to home foundation = St. Jacobs, Ontario, 1964 flagicon|Canada | location = St. Jacobs, Ontario key people = Walter Hachborn,… … Wikipedia
sale — noun 1 act of selling sth; occasion when things are sold ADJECTIVE ▪ quick ▪ The price is low to ensure a quick sale. ▪ illegal ▪ the illegal sale of alcohol ▪ art … Collocations dictionary
sale — [[t]se͟ɪl[/t]] ♦ sales 1) N SING: usu with supp The sale of goods is the act of selling them for money. Efforts were made to limit the sale of alcohol. ...a proposed arms sale to Saudi Arabia... He had never intended living there after his wife s … English dictionary
Home for Christmas (Hall & Oates album) — Infobox Album | Name = Home for Christmas Type = Studio album Artist = Hall Oates Released = October 3rd, 2006 Recorded = 2006 Genre = Rock, Christmas music Length = Label = U Watch Records 480111 Producer = Greg Bieck Daryl Hall Tom T Bone Wolk… … Wikipedia
First-sale doctrine — This article is about the first sale doctrine as applied to copyright. For the analogous first sale doctrine applicable to patents, see Exhaustion doctrine. The first sale doctrine is a limitation on copyright that was recognized by the Supreme… … Wikipedia
Ernst Home Centers — Ernst Home Centers, Inc. Former type Public Industry Retail Fate Liquidation … Wikipedia
Point of sale — This article is about checkout technology. For managed care, see point of service plan. Points of sale at a Target store … Wikipedia
Brewers Retail Inc. — Infobox Company name = Brewers Retail Inc. type = Joint venture genre = foundation = 1927 founder = location city = Mississauga, Ontario location country = Canada location = locations = 450 retail stores (2007) area served = Ontario key people =… … Wikipedia
